Posted by: Eco-Dentistry Association | May 9, 2012

Do You Speak “Wellness Lifestyle”?

Tips from your Eco-Dentistry Team

Language plays an integral role in communicating your eco-friendly values and in how your office connects with patients. If your front office, hygiene and clinical team members (that includes you Doc!) aren’t using words that resonate with your patients, you might be missing out on opportunities that boost production and help your practice thrive.

This week’s green practice tip:  learn to speak “Wellness-Lifestyle!”

The right word choice is a relationship and trust builder and it opens the door to better treatment acceptance. Wellness lifestyle patients number over 100 million people in North America alone, and they are discerning consumers who prioritize their health and well-being and who seek service providers that share their values.  Whether it is face-to-face interaction, your newsletter, social media or other marketing efforts, or what your team says on the phone, it’s time to update your messaging!

Here are our top picks for your team to implement:

Dental-ese “Don’t”

Wellness-Lifestyle “Do”

Scaling & Root Planing

Laser Therapy & Gum Therapy

Bleaching

Whitening or Brightening

Occlusal Guard

Night Guard

X-Rays

Digital Imaging

Cancellation

Opening or Availability

Composite Resin Material 

Natural-looking or tooth-colored restoration

Shot

Numbing

Cancer Screening

Oral Health Screening

Extraction

Tooth Removal

Extreme Makeover

Natural-Smile Makeover

Evaluation

Exam

Prophylaxis

Professional Cleaning

Share these tips with your team and watch your connections with patients deepen. Remember, our words have power!

Do you have Wellness Lifestyle language tips you don’t see here? Let us know or join the EDA Discussion board.

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